Your own sales channel.
Bring your catalog, quoting, and ordering to your website. Give buyers a convenient way to buy from you without turning the relationship over to a marketplace.
About SteelVend
Independent software for independent steel businesses.
SteelVend is building a customer portal for steel service centers that want to sell online through their own website. Your metal, your commercial relationships, and your brand remain at the center of the experience.
Built for steel service centers · Planned launch Q1 2027
What we’re building around
A customer portal that respects how you do business.
Steel sales involve material, processing, delivery, and established commercial terms. Those requirements belong in the online buying experience.
An independent software partner.
SteelVend is independently owned and self funded, with no metals-distribution parent or financial ties to competing service centers.
A practical business case.
The goal is more profit than your service center could otherwise earn: more profitable business, a stronger processing mix, and better use of sales capacity.
Meet the team
The people behind SteelVend.
Peyton Hanel
CEO
Peyton is building SteelVend to help steel service centers quote and sell online through their own websites. His focus is profitable growth, independent ownership, and keeping customers’ commercial knowledge in their own hands.
Built with service centers
Help shape the buying experience your customers need.
We’re preparing for launch and inviting service centers into the conversation. Start with the work you want to make easier and the customers you want to serve better.
Talk with the people building it-
Show us the real workflow.
Bring the catalog, pricing, processing, delivery, and order-entry requirements that make your business distinctive. Useful software starts with understanding those details.
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Review the fit in a walkthrough.
Explore the planned customer experience and subscriptions. Discuss the features and integration requirements you need before choosing a rollout.
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Explore Founding Membership.
Founding Members get early access and a direct voice in what we build. Ask us about the current program, its terms, and whether it fits your service center.
Who is SteelVend for?
SteelVend is designed for steel and metal service centers that want to bring customer-facing quoting and ordering to their own website while keeping their brand and relationships.
Is SteelVend owned by a metal distributor?
No. SteelVend is independently owned and self funded, with no metals-distribution parent company or financial ties to competing service centers.
How can we get involved before launch?
Request a conversation about your operation and the Founding Member program. We’ll review the planned product, early-access opportunity, and fit for your business.
Take the next step
Your next sales channel starts with a conversation.
Tell us how your service center sells today and what you want your website to do next.