Make repeat buying convenient.
Let customers quote and order routine material without starting another phone or email exchange. Give them a reason to return when the next requirement arrives.
Increase customer wallet share
Win more of the business your customers already buy.
Your existing accounts may source material and processing from several distributors. Give them an easier way to explore your offering, place repeat orders, and include more of their needs in the next purchase from you.
Built for steel service centers · Planned launch Q1 2027
More of your offering, within reach Existing accounts
Earn the next purchase
Make the account easier to grow.
Wallet share grows when your service and offering win more of a customer’s actual purchasing. The portal gives that work another channel.
Show more of what you can supply.
A browsable catalog exposes materials and services buyers may not associate with your business. Give account conversations a concrete place to send customers.
Bring processing into the order.
Make supported VAP options part of buying material. Help buyers source the processing you already provide rather than arranging it somewhere else.
A focused account strategy
Use the portal to support your account plan.
Start with buyers whose requirements fit your offering and where your team sees a real opportunity to earn a larger share of their spend.
Discuss your target accounts-
Choose accounts with room to grow.
Use your team’s knowledge of what those customers buy, which requirements you can serve, and where service or convenience could win the next order.
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Make their buying terms work online.
Bring customer-specific prices, contracts, and payment terms into the portal to reflect the relationship you already have.
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Follow up with a specific opportunity.
Point buyers toward useful material or processing options. Evaluate growth in the account’s total business with you, alongside online adoption.
Does moving an order online increase wallet share?
Not by itself. The account must buy more of its requirements from you. Online ordering can support that result by improving convenience and making your offering easier to explore.
Will the portal replace our account reps?
No. Your reps know the account and develop the relationship. The portal supports routine purchases and gives buyers another way to act on those conversations.
How does this connect to ROI?
Additional profitable orders and more processing sold can add gross profit dollars. Evaluate the business won and its contribution alongside the cost of the online channel.
Take the next step
Start with customers who already know your value.
Bring a few account-growth opportunities. We’ll explore how easier buying and a more visible offering could help you win them.