Make the business case
See what online ordering could mean for your steel service center. Compare potential profit and sales labor savings against SteelVend’s subscription and transaction costs, using your own business assumptions.
Your numbers. Your assumptions. A clearer business case.
Compare annual profit before and after SteelVend.
A 1% transaction fee applies to revenue through the SteelVend portal.
Use your own revenue-to-sales-labor ratio. See how the calculator uses these assumptions.
Swipe horizontally to explore the full chart and its labels.
| Revenue after SteelVend | $15,283,500 |
|---|---|
| SteelVend cost | $94,417 |
| Sales labor before (at original revenue) | $149,209 |
| Sales labor after (at projected revenue) | $114,022 |
| Potential labor savings (at projected revenue) | $38,007 |
| Online revenue | $7,641,750 |
| Online-only gross profit | $1,452,936 |
| Original gross profit recovered at revenue | $15,282,033 |
| Zero-profit revenue | $91,145 |
| Gross profit margin after fees and included savings | 19.75% |
Potential labor savings remain visible when excluded from profit. Estimates reflect the assumptions entered above.
From estimate to decision
A useful estimate starts with realistic inputs and a clear view of the costs.
Start with your current revenue and gross margin. Adjust online adoption, projected sales growth and order automation to see how each assumption affects your estimate.
Your estimate includes SteelVend’s subscription and transaction fees. Include or exclude potential labor savings to see how they affect the projected profit.
Results are estimates, not guaranteed returns. Replace the default assumptions with figures that reflect your business.
The starting values are editable planning inputs, not industry benchmarks. Revenue moved online and additional revenue are separate inputs: moving an existing order into the portal does not count as growth.
The homepage models a service center shipping 80 short tons per day over 250 shipping days, at $2,300 per ton. A 10% increase adds 8 tons per day and $4,600,000 in annual revenue. At a 20% gross margin, that adds $920,000 in gross profit and leaves $649,000 after recurring SteelVend costs. Prices, product mix, and margin stay unchanged; no labor savings or added overhead are modeled.
Reliance’s 2025 Form 10-K reports 6,388,100 tons sold and approximately 310 locations. Dividing those figures by a modeled 250-day shipping year gives about 82 tons per location per day.
Ryerson’s 2025 earnings release reports 1,947,000 tons shipped, 252 shipping days, and a $2,348 average selling price per ton. Its 2025 annual report lists 103 North American facilities and three in China. Dividing company shipments by all 106 reported facilities gives about 73 tons per facility per day. Facility counts include administrative and specialized sites, so this is only a rough scale comparison.
These disclosures inform the rounded 80-ton working baseline, 250-day year, and $2,300 selling price. They are public-company network comparisons, not a measured average for independent service centers. The 20% margin and 50% online adoption are scenario inputs.
McKinsey’s distribution research reports 5–15% revenue growth among companies implementing omnichannel transformations. That provides broader context for the 10% scenario; it does not establish a SteelVend growth rate or a steel-specific tonnage increase. The example assumes growth comes from additional volume and that fulfillment capacity is available.
To reproduce it in the calculator, enter $46,000,000 in annual revenue, 20% margin, 50% online adoption, and 10% growth; choose Business and exclude labor savings. One-time setup and integration costs are outside the example.
Take the next step
Bring your sales workflow and assumptions. We’ll walk through how SteelVend could fit your service center and what getting started would involve.
Start with a conversation. No commitment required.
